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Germaine de Capuccini

  • Writer: LaFra
    LaFra
  • Oct 16, 2018
  • 1 min read

Updated: Oct 21, 2018

From Alcoy to the world





In the small mountain town Alcoy (Valencia Area) in the 60s by the hands of a woman strongly entrepreneur, Carmen Vidal, born the cosmetic company Germaine de Capuccini, now famous all over the world. The project starts in the small workshop of the Dermabel Lab but soon in 1975, the first production fabric opens, with large laboratories and other areas dedicated to production. The internationalization began in 1978 first with Latin America, America, Europe and then from 1987 with the Asian continent. In 1994 the generational Excel Therapy was created, that is the first line of professional cosmetics with MPC® (Potentiated Blend of Cytokines). Carmen Vidal dies On February 10th 2003 and the generational change takes place with a storng renewal: improvement of the corporate image, reformulation of the Excel Therapy line, social issues for cancer, recognition for Luxury Spain, Goya awards and relations with the world of cinema.

Hearing friends who work in cosmetics and reading the various blogs, the company has achieved a well-known prestige that is part of both the Spanish lifestyle but also now worldwide. Its products are high quality, easily found and the e-commerce like the delivery works quickly.


Here the link of the e-commerce: https://tienda.germaine-de-capuccini.com/

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